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The LinkedIn algorithm in 2026: what actually changed under the hood, and how to adapt your B2B strategy
LinkedIn replaced its 15-ish ranking systems with a single model called 360Brew: 150 billion parameters, semantic reading of profiles and content. Result: avera…
Agentic commerce: ChatGPT converts 42% better than Google in 2026. Here is how your site gets shortlisted by AI agents.
AI shopping agents (ChatGPT, Perplexity Comet, Claude, Google AI Mode) are already buying for consumers in 2026. In 12 months their referred traffic went from -…
AI Overviews are cutting 58% of organic clicks. Here's what we actually change for our SMB clients.
Ahrefs 300,000-keyword study: position-1 CTR on AI Overview queries dropped from 0.073 to 0.016 between December 2023 and December 2025. Here's the GSC diagnost…
Zero-click local: Google eats 68% of clicks. Here's what we optimize first for our SMB clients.
68% of Google searches now end without a click to any external site (SparkToro 2026). For local service SMBs, the map pack and AI Overviews own the top of the p…
Google AI Max and AI Search Ads: the forced migration has been pushed to February 2027. Here's what you do until then.
Google delayed the forced DSA-to-AI Max migration from September 2026 to February 2027 and is reopening DSA creation on June 15. Independent data: revenue +13%,…
Google Ads, June 10, 2026: YouTube auto-link + the v20 API shutdown
On June 10, 2026, Google rolls out two changes: it auto-links your Ads account to your YouTube channel (with 30 days notice and an opt-out option), and it shuts…
1,700 npm packages booby-trapped by North Korea: what it changes for your dev team
Since January 2025, Socket has counted more than 1,700 malicious npm packages attributed to North Korea. The attack vector: a fake LinkedIn recruiter asking a d…
On June 15, 2026, your consent banner becomes your only line of defense for ad tracking
On June 15, 2026, Google removes the Google Signals override. From that date, your consent banner and the ad_storage setting are the ONLY controls for the ad da…
Google Ads changes budget pacing on June 1, 2026: what it means for your SMB
On June 1, 2026, Google changed the way Google Ads budgets are paced. The caps stay the same, but a weekdays-only campaign will spend +38%, and a weekends-only …
Facebook Andromeda: how Meta's AI flipped targeting and creative in 2026
Since Andromeda's full rollout in October 2025, agencies are watching ROAS drop from 5x to break-even. The lever is not budget or audience: it's creative divers…