Privacy Policy

Market Edge Agency ("we," "us," "our," or "the Agency") operates the website at marketedgeagency.com and provides marketing, advertising, and analytics services to its clients. This Privacy Policy explains what information we collect, how we use it, and the rights you have over your information.

By using our website or engaging our services, you agree to the practices described in this policy.

1. Who we are

Market Edge Agency is a marketing agency based in Quebec, Canada. For privacy-related questions, you can reach us at analytics@marketedgeagency.com.

2. Information we collect

2.1 Information from website visitors

When you visit marketedgeagency.com, we may collect:

• Contact information you submit voluntarily (name, email, company, message) through forms
• Technical information automatically collected by our servers and analytics tools (IP address, browser type, device type, pages visited, referring URLs, timestamps)
• Cookies and similar tracking technologies (see Section 9)

2.2 Information from clients and prospective clients

When you engage us as a client or discuss a potential engagement, we may collect:

• Business contact information (name, title, company, email, phone)
• Billing and payment details
• Business documents and strategic information you share with us
• Account credentials and access tokens you authorize us to use on your behalf

2.3 Information accessed on behalf of clients

In the course of providing services, clients authorize us to access advertising, analytics, and platform data on their behalf. This may include:

• Meta (Facebook and Instagram) : ad account performance data, organic post performance, audience insights, and ad creative assets, accessed via the Meta Graph API and Marketing API under permissions granted by the client.
• Google Ads and Google Analytics : campaign data, conversion data, and website analytics.
• Attribution platforms (e.g., Hyros, Triple Whale) : sales and attribution data.
• Email service providers, e-commerce platforms, and CRMs : as authorized by the client.

This data is the property of our clients and is accessed solely to deliver the services contracted by them. We act as a service provider / data processor with respect to this data.

3. How we use information

We use the information we collect to:

• Respond to inquiries and provide proposals
• Deliver the marketing, advertising, and analytics services contracted by our clients
• Analyze advertising performance, generate creative, and produce reports
• Bill clients and manage our business operations
• Communicate with clients about their accounts and our services
• Improve our website and services
• Comply with legal and regulatory obligations

We do not sell personal information to third parties. We do not use data accessed on behalf of one client to benefit any other client.

4. Legal bases for processing (where applicable)

Where data protection law requires a legal basis, we rely on:

• Contractual necessity : to perform services contracted by you or your organization
• Legitimate interest : to operate and improve our business
• Consent : for optional cookies, marketing communications, and where otherwise required
• Legal obligation : to comply with applicable laws

5. Sharing information

We share information only as needed:

• With service providers that help us operate (cloud hosting, payment processing, analytics, project management tools), under contracts that require them to safeguard the data.
• With clients : to share data, reports, and creative produced for them.
• As required by law : court orders, subpoenas, regulatory requests.
• In a business transfer : in the event of a merger, acquisition, or sale of all or part of our business, with notice to affected parties.

6. Meta-specific data handling

Where we access data from Meta platforms on behalf of clients:

• We use this data only for the purposes the client has contracted us to perform.
• We do not share Meta-sourced data with parties outside the client engagement.
• We comply with the Meta Platform Terms and Developer Policies.
• Clients may revoke our access at any time through their Meta Business Manager.
• To request deletion of data we have accessed from Meta on your behalf, email analytics@marketedgeagency.com.

7. Data retention

We retain personal information only as long as necessary to:

• Provide our services
• Comply with legal, tax, and accounting obligations (typically 7 years for financial records in Canada)
• Resolve disputes and enforce agreements

Client-specific data accessed via third-party platforms (e.g., Meta) is retained for the duration of the engagement plus a reasonable period afterward, unless deletion is requested sooner.

8. Your rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your personal information ("right to be forgotten")
• Restrict or object to certain processing
• Portability : receive your information in a machine-readable format
• Withdraw consent at any time, where processing is based on consent
• Lodge a complaint with a data protection authority

Residents of Quebec have specific rights under Law 25 (An Act to modernize legislative provisions as regards the protection of personal information), including the right to data portability and the right to be informed of automated decision-making.

To exercise any of these rights, email analytics@marketedgeagency.com. We will respond within 30 days.

9. Cookies and tracking

Our website uses cookies and similar technologies for:

• Essential site functionality
• Analytics (e.g., Google Analytics) to understand how visitors use our site
• Marketing pixels (e.g., Meta Pixel) where consent is given

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including access controls, encrypted storage, and limited employee access on a need-to-know basis. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11. International transfers

Some of our service providers operate outside Canada (including the United States and the European Union). When personal information is transferred internationally, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

12. Children's privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from individuals under 16. If you believe we have inadvertently collected such information, contact us and we will delete it.

13. Third-party links

Our website may link to third-party sites. We are not responsible for the privacy practices of those sites. Please review their policies separately.

14. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Material changes will be communicated more prominently (e.g., by email to active clients).

15. Contact

Questions, concerns, or requests:

Market Edge Agency
Email: analytics@marketedgeagency.com
Website: https://marketedgeagency.com